Brother Mind Games
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Overview
Think fast. Remember patterns. Don't. Blink. Brother's brain training campaign challenged users with cognitive tests that started fun and ended humbling. Dual-format approach: viral web game + physical event touchscreens. Audiences couldn't escape proving whether their brains were as sharp as they THOUGHT. Spoiler: most weren't. Egos were bruised. Fun was had.
Features
Flash-based instant-play browser games with zero loading friction. Custom touchscreen builds for high-traffic events. Memory sequence, pattern recognition, and reaction time challenges with scaling difficulty. Branded leaderboards for competitive corporate environments. Dual-format delivery: web + physical event integration.